MKT1 Partners
Sponsorship terms
These terms apply to every MKT1 sponsorship and are linked on every invoice. By confirming your booking or paying your invoice, you agree to these terms. If your company sends its own contract, it needs to include these terms.
Last updated November 11, 2026
All sponsorships
Who writes the copy: All sponsorship copy is written by MKT1 based on Sponsor's brief. Sponsor may request up to two (2) rounds of revisions per placement. MKT1 retains final editorial control over voice, format, and execution. Sponsor's approval may not be unreasonably withheld or used to materially change MKT1's voice, opinions, or editorial standards.
Topic fit: If MKT1 determines a proposed topic is not a fit for its audience, MKT1 will propose an alternative. If the parties cannot agree on a topic before drafting begins, MKT1 will refund the fee for that placement. Once a draft has been delivered, Sponsor's remedy is limited to the revision rounds above.
Briefs: Sponsor will deliver a brief at least two (2) weeks before the first placement. If the brief is late, or MKT1 determines the topic is not a fit for its audience or does not align with its messaging, MKT1 may reschedule the placement at its discretion. MKT1 may also cancel the placement and refund any fees paid for it by notifying Sponsor within forty-eight (48) hours of receiving the brief.
Product access: Where a placement requires MKT1 to use Sponsor's product, Sponsor will provide access and written instructions, a video, or a demo (including what to try and the expected result) at least two (2) weeks before the placement.
Drafts and approval: MKT1 will deliver each draft at least three (3) days before the scheduled publish date. If Sponsor has not approved the draft at least one (1) day before that date, MKT1 may reschedule the placement to the next available date. Rescheduling under this section does not change Sponsor's payment obligations.
Delays: Any delay caused by Sponsor, including late briefs, approvals, or materials, extends all affected dates by the length of the delay and does not change Sponsor's payment obligations.
Publish dates: Specific publish dates are not guaranteed unless expressly stated in the applicable order or statement of work.
Results not guaranteed: Except for the LinkedIn impression minimum set out below, MKT1 makes no guarantee of impressions, clicks, open rates, leads, conversions, revenue, or other results.
Competitors: MKT1 does not grant category exclusivity except as set out in a Quarterly Premier Partner agreement. MKT1 will use reasonable efforts to avoid placing direct competitors in the same newsletter or in closely timed LinkedIn posts, but does not guarantee it.
Disclosure: All placements disclose the paid relationship (e.g. "sponsored," "paid partnership," or "ad"). Any additional disclosure requirements must be specified at the time of agreement.
Offers and product claims: Sponsor is responsible for the accuracy of its offers and product claims and for honoring any offer included in a placement, and will indemnify MKT1 against claims arising from materials Sponsor provides.
All sponsorships
Who writes the copy: All sponsorship copy is written by MKT1 based on Sponsor's brief. Sponsor may request up to two (2) rounds of revisions per placement. MKT1 retains final editorial control over voice, format, and execution. Sponsor's approval may not be unreasonably withheld or used to materially change MKT1's voice, opinions, or editorial standards.
Topic fit: If MKT1 determines a proposed topic is not a fit for its audience, MKT1 will propose an alternative. If the parties cannot agree on a topic before drafting begins, MKT1 will refund the fee for that placement. Once a draft has been delivered, Sponsor's remedy is limited to the revision rounds above.
Briefs: Sponsor will deliver a brief at least two (2) weeks before the first placement. If the brief is late, or MKT1 determines the topic is not a fit for its audience or does not align with its messaging, MKT1 may reschedule the placement at its discretion. MKT1 may also cancel the placement and refund any fees paid for it by notifying Sponsor within forty-eight (48) hours of receiving the brief.
Product access: Where a placement requires MKT1 to use Sponsor's product, Sponsor will provide access and written instructions, a video, or a demo (including what to try and the expected result) at least two (2) weeks before the placement.
Drafts and approval: MKT1 will deliver each draft at least three (3) days before the scheduled publish date. If Sponsor has not approved the draft at least one (1) day before that date, MKT1 may reschedule the placement to the next available date. Rescheduling under this section does not change Sponsor's payment obligations.
Delays: Any delay caused by Sponsor, including late briefs, approvals, or materials, extends all affected dates by the length of the delay and does not change Sponsor's payment obligations.
Publish dates: Specific publish dates are not guaranteed unless expressly stated in the applicable order or statement of work.
Results not guaranteed: Except for the LinkedIn impression minimum set out below, MKT1 makes no guarantee of impressions, clicks, open rates, leads, conversions, revenue, or other results.
Competitors: MKT1 does not grant category exclusivity except as set out in a Quarterly Premier Partner agreement. MKT1 will use reasonable efforts to avoid placing direct competitors in the same newsletter or in closely timed LinkedIn posts, but does not guarantee it.
Disclosure: All placements disclose the paid relationship (e.g. "sponsored," "paid partnership," or "ad"). Any additional disclosure requirements must be specified at the time of agreement.
Offers and product claims: Sponsor is responsible for the accuracy of its offers and product claims and for honoring any offer included in a placement, and will indemnify MKT1 against claims arising from materials Sponsor provides.
All sponsorships
Who writes the copy: All sponsorship copy is written by MKT1 based on Sponsor's brief. Sponsor may request up to two (2) rounds of revisions per placement. MKT1 retains final editorial control over voice, format, and execution. Sponsor's approval may not be unreasonably withheld or used to materially change MKT1's voice, opinions, or editorial standards.
Topic fit: If MKT1 determines a proposed topic is not a fit for its audience, MKT1 will propose an alternative. If the parties cannot agree on a topic before drafting begins, MKT1 will refund the fee for that placement. Once a draft has been delivered, Sponsor's remedy is limited to the revision rounds above.
Briefs: Sponsor will deliver a brief at least two (2) weeks before the first placement. If the brief is late, or MKT1 determines the topic is not a fit for its audience or does not align with its messaging, MKT1 may reschedule the placement at its discretion. MKT1 may also cancel the placement and refund any fees paid for it by notifying Sponsor within forty-eight (48) hours of receiving the brief.
Product access: Where a placement requires MKT1 to use Sponsor's product, Sponsor will provide access and written instructions, a video, or a demo (including what to try and the expected result) at least two (2) weeks before the placement.
Drafts and approval: MKT1 will deliver each draft at least three (3) days before the scheduled publish date. If Sponsor has not approved the draft at least one (1) day before that date, MKT1 may reschedule the placement to the next available date. Rescheduling under this section does not change Sponsor's payment obligations.
Delays: Any delay caused by Sponsor, including late briefs, approvals, or materials, extends all affected dates by the length of the delay and does not change Sponsor's payment obligations.
Publish dates: Specific publish dates are not guaranteed unless expressly stated in the applicable order or statement of work.
Results not guaranteed: Except for the LinkedIn impression minimum set out below, MKT1 makes no guarantee of impressions, clicks, open rates, leads, conversions, revenue, or other results.
Competitors: MKT1 does not grant category exclusivity except as set out in a Quarterly Premier Partner agreement. MKT1 will use reasonable efforts to avoid placing direct competitors in the same newsletter or in closely timed LinkedIn posts, but does not guarantee it.
Disclosure: All placements disclose the paid relationship (e.g. "sponsored," "paid partnership," or "ad"). Any additional disclosure requirements must be specified at the time of agreement.
Offers and product claims: Sponsor is responsible for the accuracy of its offers and product claims and for honoring any offer included in a placement, and will indemnify MKT1 against claims arising from materials Sponsor provides.
Newsletter
Featured newsletter sponsor: Each newsletter placement includes: (a) a featured sponsor slot at the top of the newsletter, shared with up to two (2) other sponsors, with 150–200 characters of copy; (b) two (2) additional links to Sponsor in the same newsletter; and (c) an @mention of Sponsor in Emily Kramer's LinkedIn post about that newsletter.
Newsletter offer: Sponsor may include one (1) MKT1-specific offer (for example, "Use code MKT20 for 20%") of no more than seventy-five (75) characters.
Same copy each quarter: MKT1 generally uses the same approved copy for all of Sponsor's newsletter placements within a quarter. Sponsor may request minor updates between placements.
Newsletter
Featured newsletter sponsor: Each newsletter placement includes: (a) a featured sponsor slot at the top of the newsletter, shared with up to two (2) other sponsors, with 150–200 characters of copy; (b) two (2) additional links to Sponsor in the same newsletter; and (c) an @mention of Sponsor in Emily Kramer's LinkedIn post about that newsletter.
Newsletter offer: Sponsor may include one (1) MKT1-specific offer (for example, "Use code MKT20 for 20%") of no more than seventy-five (75) characters.
Same copy each quarter: MKT1 generally uses the same approved copy for all of Sponsor's newsletter placements within a quarter. Sponsor may request minor updates between placements.
Newsletter
Featured newsletter sponsor: Each newsletter placement includes: (a) a featured sponsor slot at the top of the newsletter, shared with up to two (2) other sponsors, with 150–200 characters of copy; (b) two (2) additional links to Sponsor in the same newsletter; and (c) an @mention of Sponsor in Emily Kramer's LinkedIn post about that newsletter.
Newsletter offer: Sponsor may include one (1) MKT1-specific offer (for example, "Use code MKT20 for 20%") of no more than seventy-five (75) characters.
Same copy each quarter: MKT1 generally uses the same approved copy for all of Sponsor's newsletter placements within a quarter. Sponsor may request minor updates between placements.
The LinkedIn post: Each LinkedIn placement is one (1) dedicated post published by Emily Kramer in the agreed format (text only, text + image, or text + GIF or video), including one (1) @mention of Sponsor and one (1) link.
Link in the comments: 1 unique URL (shared in the comments 30-60 mins after the post, added to post copy after 12-24 hours).
LinkedIn impressions: MKT1 guarantees a minimum of 7,500 impressions per LinkedIn post, as reported by LinkedIn within fourteen (14) days of publication. If a post falls short, MKT1 will, at its discretion, pay to boost the post through LinkedIn's advertising tools or provide an additional make-good placement. Boosting is an agreed remedy and is not artificial engagement. This is Sponsor's sole remedy. The guarantee requires Sponsor to like and comment on the post within two (2) hours of MKT1's notice that the post is live at the agreed publish time.
No engagement bait: Placements will not include engagement-bait calls to action (for example, "comment [word] to get [asset]") or misleading offers.
Sharing and boosting the post: Sponsor receives a non-exclusive, royalty-free license to share and repost each sponsored post for three (3) months from the date it is published. Sponsor may promote the post as a LinkedIn Thought Leader Ad during the license period. Any additional paid promotion requires MKT1's written approval. The same period applies to use of Emily Kramer's name, image, and likeness. The license expires automatically at the end of that period. Any continued use requires MKT1's written agreement and an additional fee. Sponsor may not materially modify the post, create derivative works, or sublicense it without MKT1's written approval. Any repost or promotion credits Emily Kramer and MKT1. Sponsor may not republish newsletter content or present it as Sponsor's own. Sponsor may not use Emily Kramer's or MKT1's name, image, or quotes in other materials (ads, landing pages, sales decks) without written approval. When the license ends, Sponsor will stop running any paid promotion using the post within five (5) business days, unless MKT1 approves an extension in writing.
The LinkedIn post: Each LinkedIn placement is one (1) dedicated post published by Emily Kramer in the agreed format (text only, text + image, or text + GIF or video), including one (1) @mention of Sponsor and one (1) link.
Link in the comments: 1 unique URL (shared in the comments 30-60 mins after the post, added to post copy after 12-24 hours).
LinkedIn impressions: MKT1 guarantees a minimum of 7,500 impressions per LinkedIn post, as reported by LinkedIn within fourteen (14) days of publication. If a post falls short, MKT1 will, at its discretion, pay to boost the post through LinkedIn's advertising tools or provide an additional make-good placement. Boosting is an agreed remedy and is not artificial engagement. This is Sponsor's sole remedy. The guarantee requires Sponsor to like and comment on the post within two (2) hours of MKT1's notice that the post is live at the agreed publish time.
No engagement bait: Placements will not include engagement-bait calls to action (for example, "comment [word] to get [asset]") or misleading offers.
Sharing and boosting the post: Sponsor receives a non-exclusive, royalty-free license to share and repost each sponsored post for three (3) months from the date it is published. Sponsor may promote the post as a LinkedIn Thought Leader Ad during the license period. Any additional paid promotion requires MKT1's written approval. The same period applies to use of Emily Kramer's name, image, and likeness. The license expires automatically at the end of that period. Any continued use requires MKT1's written agreement and an additional fee. Sponsor may not materially modify the post, create derivative works, or sublicense it without MKT1's written approval. Any repost or promotion credits Emily Kramer and MKT1. Sponsor may not republish newsletter content or present it as Sponsor's own. Sponsor may not use Emily Kramer's or MKT1's name, image, or quotes in other materials (ads, landing pages, sales decks) without written approval. When the license ends, Sponsor will stop running any paid promotion using the post within five (5) business days, unless MKT1 approves an extension in writing.
The LinkedIn post: Each LinkedIn placement is one (1) dedicated post published by Emily Kramer in the agreed format (text only, text + image, or text + GIF or video), including one (1) @mention of Sponsor and one (1) link.
Link in the comments: 1 unique URL (shared in the comments 30-60 mins after the post, added to post copy after 12-24 hours).
LinkedIn impressions: MKT1 guarantees a minimum of 7,500 impressions per LinkedIn post, as reported by LinkedIn within fourteen (14) days of publication. If a post falls short, MKT1 will, at its discretion, pay to boost the post through LinkedIn's advertising tools or provide an additional make-good placement. Boosting is an agreed remedy and is not artificial engagement. This is Sponsor's sole remedy. The guarantee requires Sponsor to like and comment on the post within two (2) hours of MKT1's notice that the post is live at the agreed publish time.
No engagement bait: Placements will not include engagement-bait calls to action (for example, "comment [word] to get [asset]") or misleading offers.
Sharing and boosting the post: Sponsor receives a non-exclusive, royalty-free license to share and repost each sponsored post for three (3) months from the date it is published. Sponsor may promote the post as a LinkedIn Thought Leader Ad during the license period. Any additional paid promotion requires MKT1's written approval. The same period applies to use of Emily Kramer's name, image, and likeness. The license expires automatically at the end of that period. Any continued use requires MKT1's written agreement and an additional fee. Sponsor may not materially modify the post, create derivative works, or sublicense it without MKT1's written approval. Any repost or promotion credits Emily Kramer and MKT1. Sponsor may not republish newsletter content or present it as Sponsor's own. Sponsor may not use Emily Kramer's or MKT1's name, image, or quotes in other materials (ads, landing pages, sales decks) without written approval. When the license ends, Sponsor will stop running any paid promotion using the post within five (5) business days, unless MKT1 approves an extension in writing.
Payment & cancellation
Payment: Fees are due as stated in the booking confirmation or order. Unless stated otherwise, invoices are due within thirty (30) days. Late payments accrue interest at 1.5% per month, and MKT1 may pause deliverables if an undisputed invoice is more than fifteen (15) days overdue.
If Sponsor cancels: Sponsor may cancel a placement by written notice. If Sponsor cancels a placement after booking, Sponsor owes fifty percent (50%) of that placement's fee if MKT1 has not delivered a draft, and one hundred percent (100%) if a draft has been delivered.
If MKT1 cancels: If MKT1 cannot deliver a placement, including due to illness, MKT1 will offer an alternative date. If Sponsor declines, MKT1 will refund the fee paid for that placement. This refund is Sponsor's sole remedy, and MKT1 will not reimburse any other costs.
Refunds: Payments are non-refundable except as described in these terms.
Payment & cancellation
Payment: Fees are due as stated in the booking confirmation or order. Unless stated otherwise, invoices are due within thirty (30) days. Late payments accrue interest at 1.5% per month, and MKT1 may pause deliverables if an undisputed invoice is more than fifteen (15) days overdue.
If Sponsor cancels: Sponsor may cancel a placement by written notice. If Sponsor cancels a placement after booking, Sponsor owes fifty percent (50%) of that placement's fee if MKT1 has not delivered a draft, and one hundred percent (100%) if a draft has been delivered.
If MKT1 cancels: If MKT1 cannot deliver a placement, including due to illness, MKT1 will offer an alternative date. If Sponsor declines, MKT1 will refund the fee paid for that placement. This refund is Sponsor's sole remedy, and MKT1 will not reimburse any other costs.
Refunds: Payments are non-refundable except as described in these terms.
Payment & cancellation
Payment: Fees are due as stated in the booking confirmation or order. Unless stated otherwise, invoices are due within thirty (30) days. Late payments accrue interest at 1.5% per month, and MKT1 may pause deliverables if an undisputed invoice is more than fifteen (15) days overdue.
If Sponsor cancels: Sponsor may cancel a placement by written notice. If Sponsor cancels a placement after booking, Sponsor owes fifty percent (50%) of that placement's fee if MKT1 has not delivered a draft, and one hundred percent (100%) if a draft has been delivered.
If MKT1 cancels: If MKT1 cannot deliver a placement, including due to illness, MKT1 will offer an alternative date. If Sponsor declines, MKT1 will refund the fee paid for that placement. This refund is Sponsor's sole remedy, and MKT1 will not reimburse any other costs.
Refunds: Payments are non-refundable except as described in these terms.
Quarterly Premier Partners
Exclusivity: Exclusivity applies only to paid sponsorships with up to three (3) named competitors approved by MKT1, for the quarter covered by the agreement, and ends when the agreement ends. It does not restrict MKT1's editorial coverage, organic content, affiliate or referral relationships, or Emily Kramer's guest appearances, and does not apply to placements booked before the agreement.
Quarterly Premier Partners
Exclusivity: Exclusivity applies only to paid sponsorships with up to three (3) named competitors approved by MKT1, for the quarter covered by the agreement, and ends when the agreement ends. It does not restrict MKT1's editorial coverage, organic content, affiliate or referral relationships, or Emily Kramer's guest appearances, and does not apply to placements booked before the agreement.
Quarterly Premier Partners
Exclusivity: Exclusivity applies only to paid sponsorships with up to three (3) named competitors approved by MKT1, for the quarter covered by the agreement, and ends when the agreement ends. It does not restrict MKT1's editorial coverage, organic content, affiliate or referral relationships, or Emily Kramer's guest appearances, and does not apply to placements booked before the agreement.
General
Parties: This agreement is between Sponsor and MKT1, LLC, a Delaware limited liability company. Emily Kramer is named as talent, in her capacity as principal of MKT1, LLC; all obligations are MKT1, LLC's. MKT1 is an independent contractor and may use contractors to help deliver.
Force majeure: Neither party is liable for delays or failures caused by events beyond its reasonable control, including illness, platform outages, or changes to third-party platforms such as LinkedIn or Substack. Affected dates move by the length of the delay.
Limitation of liability: Each party's total liability is capped at the fees paid under this agreement. Neither party is liable for indirect, incidental, or consequential damages.
Confidentiality: Each party will keep the other's non-public business, pricing, and strategy information confidential.
Governing law: These terms are governed by California law. Disputes will be resolved by binding arbitration in California under AAA rules.
Terms version: These terms apply as of the version date shown in Sponsor's booking confirmation. MKT1 may update its terms, but changes do not apply to placements already booked unless both parties agree in writing. A signed agreement controls over these terms where they conflict.
General
Parties: This agreement is between Sponsor and MKT1, LLC, a Delaware limited liability company. Emily Kramer is named as talent, in her capacity as principal of MKT1, LLC; all obligations are MKT1, LLC's. MKT1 is an independent contractor and may use contractors to help deliver.
Force majeure: Neither party is liable for delays or failures caused by events beyond its reasonable control, including illness, platform outages, or changes to third-party platforms such as LinkedIn or Substack. Affected dates move by the length of the delay.
Limitation of liability: Each party's total liability is capped at the fees paid under this agreement. Neither party is liable for indirect, incidental, or consequential damages.
Confidentiality: Each party will keep the other's non-public business, pricing, and strategy information confidential.
Governing law: These terms are governed by California law. Disputes will be resolved by binding arbitration in California under AAA rules.
Terms version: These terms apply as of the version date shown in Sponsor's booking confirmation. MKT1 may update its terms, but changes do not apply to placements already booked unless both parties agree in writing. A signed agreement controls over these terms where they conflict.
General
Parties: This agreement is between Sponsor and MKT1, LLC, a Delaware limited liability company. Emily Kramer is named as talent, in her capacity as principal of MKT1, LLC; all obligations are MKT1, LLC's. MKT1 is an independent contractor and may use contractors to help deliver.
Force majeure: Neither party is liable for delays or failures caused by events beyond its reasonable control, including illness, platform outages, or changes to third-party platforms such as LinkedIn or Substack. Affected dates move by the length of the delay.
Limitation of liability: Each party's total liability is capped at the fees paid under this agreement. Neither party is liable for indirect, incidental, or consequential damages.
Confidentiality: Each party will keep the other's non-public business, pricing, and strategy information confidential.
Governing law: These terms are governed by California law. Disputes will be resolved by binding arbitration in California under AAA rules.
Terms version: These terms apply as of the version date shown in Sponsor's booking confirmation. MKT1 may update its terms, but changes do not apply to placements already booked unless both parties agree in writing. A signed agreement controls over these terms where they conflict.
Partner with MKT1
We typically book newsletter and LinkedIn placements 1 quarter in advance, but sell ad hoc placements as available and leave a few spots open for flexibility.
Partner with MKT1
We typically book newsletter and LinkedIn placements 1 quarter in advance, but sell ad hoc placements as available and leave a few spots open for flexibility.
MKT1 Partners
Partner with MKT1
Reach MKT1’s highly-engaged audience of B2B startup marketing leaders across Substack, LinkedIn, and events.