MKT1 Partners
MKT1 audience overview
Emily Kramer of MKT1 Newsletter is trusted by one of the largest audiences of senior B2B startup marketers.
88K
Newsletter subscribers
Newsletter
88K
Newsletter subscribers
Newsletter
115K
Substack followers
Newsletter
115K
Substack followers
Newsletter
55K
LinkedIn followers
55K
LinkedIn followers
3.3M
LinkedIn impressions
3.3M
LinkedIn impressions
70%
Marketers, GTM, founders
Newsletter
70%
Marketers, GTM, founders
Newsletter
78%
Managers & above
Newsletter
78%
Managers & above
Newsletter
MKT1 Newsletter Audience Overview
35%
Average open rate
57%
Marketing & GTM
13%
Founders
29%
Head of, VP or CMO
64%
US, Canada & Europe
The majority of our newsletter audience (~60%) is senior leaders, including Heads of, Directors, VPs, CMOs, founders, and agency owners.
MKT1 Newsletter Audience Overview
35%
Average open rate
57%
Marketing & GTM
13%
Founders
29%
Head of, VP or CMO
64%
US, Canada & Europe
The majority of our newsletter audience (~60%) is senior leaders, including Heads of, Directors, VPs, CMOs, founders, and agency owners.
MKT1 Newsletter Audience Overview
35%
Average open rate
57%
Marketing & GTM
13%
Founders
29%
Head of, VP or CMO
64%
US, Canada & Europe
The majority of our newsletter audience (~60%) is senior leaders, including Heads of, Directors, VPs, CMOs, founders, and agency owners.
MKT1 Newsletter audience
Marketer Subscriber Breakdown
80%
Manager level & above
56%
Director level & above
73%
Growth-stage or later tech
90%
With a B2B motion
Marketers who read MKT1 Newsletter are senior and at later-stage companies. Over 50% are director-level or above. Nearly 60% work in-house at tech companies, with 73% of them at later-stage companies.
MKT1 Newsletter audience
Marketer Subscriber Breakdown
80%
Manager level & above
56%
Director level & above
73%
Growth-stage or later tech
90%
With a B2B motion
Marketers who read MKT1 Newsletter are senior and at later-stage companies. Over 50% are director-level or above. Nearly 60% work in-house at tech companies, with 73% of them at later-stage companies.
MKT1 Newsletter audience
Marketer Subscriber Breakdown
80%
Manager level & above
56%
Director level & above
73%
Growth-stage or later tech
90%
With a B2B motion
Marketers who read MKT1 Newsletter are senior and at later-stage companies. Over 50% are director-level or above. Nearly 60% work in-house at tech companies, with 73% of them at later-stage companies.
MKT1 Newsletter
Newsletter Sponsorship Performance
51K
Avg. views per newsletter
45
Avg. clicks per sponsor
80%
Repeat sponsors
Most newsletters get 42K views to 62K views (25th to 75th percentile), with a median of 46K. Most sponsors get 30 clicks to 57 clicks per newsletter (25th to 75th percentile), with a median of 40. Spots with an offer tend to perform best, especially free consults or audits.
MKT1 Newsletter
Newsletter Sponsorship Performance
51K
Avg. views per newsletter
45
Avg. clicks per sponsor
80%
Repeat sponsors
Most newsletters get 42K views to 62K views (25th to 75th percentile), with a median of 46K. Most sponsors get 30 clicks to 57 clicks per newsletter (25th to 75th percentile), with a median of 40. Spots with an offer tend to perform best, especially free consults or audits.
MKT1 Newsletter audience
Select companies with multiple subscribers
MKT1 Newsletter audience
Select companies with multiple subscribers
MKT1 Newsletter audience
Select companies with multiple subscribers
MKT1 Newsletter audience
MKT1 Newsletter subscriber growth
We've seen consistent growth even as we've grown past 75K subscribers. Subscribers are up 38% in the past year and 86% in the past two.
MKT1 Newsletter audience
MKT1 Newsletter subscriber growth
We've seen consistent growth even as we've grown past 75K subscribers. Subscribers are up 38% in the past year and 86% in the past two.
MKT1 Newsletter audience
MKT1 Newsletter subscriber growth
We've seen consistent growth even as we've grown past 75K subscribers. Subscribers are up 38% in the past year and 86% in the past two.
MKT1 Newsletter audience
Subscribers by location
64% of subscribers are in the US, Canada and Europe.
MKT1 Newsletter audience
Subscribers by location
64% of subscribers are in the US, Canada and Europe.
MKT1 Newsletter audience
Subscribers by location
64% of subscribers are in the US, Canada and Europe.
MKT1 Newsletter audience
Subscribers by role
3 in 4 subscribers are marketers, other GTM roles (sales, CS, partnership, etc.), founders, or CEOs.
MKT1 Newsletter audience
Subscribers by role
3 in 4 subscribers are marketers, other GTM roles (sales, CS, partnership, etc.), founders, or CEOs.
MKT1 Newsletter audience
Subscribers by role
3 in 4 subscribers are marketers, other GTM roles (sales, CS, partnership, etc.), founders, or CEOs.
MKT1 Newsletter audience
Subscribers by level
6 in 10 subscribers are director-level or above.
MKT1 Newsletter audience
Subscribers by level
6 in 10 subscribers are director-level or above.
MKT1 Newsletter audience
Subscribers by level
6 in 10 subscribers are director-level or above.
MKT1 Newsletter audience
Where subscribers work
81% of subscribers work in-house.
MKT1 Newsletter audience
Where subscribers work
81% of subscribers work in-house.
MKT1 Newsletter audience
Where subscribers work
81% of subscribers work in-house.
MKT1 Newsletter audience
Subscribers at B2B vs B2C companies
85% of subscribers work at companies with a B2B motion (B2B or B2B & B2C).
MKT1 Newsletter audience
Subscribers at B2B vs B2C companies
85% of subscribers work at companies with a B2B motion (B2B or B2B & B2C).
MKT1 Newsletter audience
Subscribers at B2B vs B2C companies
85% of subscribers work at companies with a B2B motion (B2B or B2B & B2C).
MKT1 Newsletter audience
Subscribers by tech company stage
7 in 10 subscribers at tech companies work at one that's growth-stage, late-stage, PE-owned or public.
MKT1 Newsletter audience
Subscribers by tech company stage
7 in 10 subscribers at tech companies work at one that's growth-stage, late-stage, PE-owned or public.
MKT1 Newsletter audience
Subscribers by tech company stage
7 in 10 subscribers at tech companies work at one that's growth-stage, late-stage, PE-owned or public.
MKT1 Newsletter audience
Subscribers by company size
Subscribers work at companies of every size, and two-thirds work at companies with more than 50 people.
MKT1 Newsletter audience
Subscribers by company size
Subscribers work at companies of every size, and two-thirds work at companies with more than 50 people.
MKT1 Newsletter audience
Subscribers by company size
Subscribers work at companies of every size, and two-thirds work at companies with more than 50 people.
MKT1 Newsletter audience
Subscribers by industry
Industry, for in-house subscribers
Nearly 3 in 4 in-house subscribers work at tech companies, and no single industry makes up more than 20%.
MKT1 Newsletter audience
Subscribers by industry
Industry, for in-house subscribers
Nearly 3 in 4 in-house subscribers work at tech companies, and no single industry makes up more than 20%.
MKT1 Newsletter audience
Subscribers by industry
Industry, for in-house subscribers
Nearly 3 in 4 in-house subscribers work at tech companies, and no single industry makes up more than 20%.
MKT1 Newsletter audience
Paid subscribers
2.7K
Paid subscribers
77%
In marketing & growth
86%
Manager level & above
39%
Head of, VP or CMO
88%
US, Canada & Europe
Paid subscribers skew more heavily toward marketers, toward director-level or above, and toward the US, Canada and Europe.
MKT1 Newsletter audience
Paid subscribers
2.7K
Paid subscribers
77%
In marketing & growth
86%
Manager level & above
39%
Head of, VP or CMO
88%
US, Canada & Europe
Paid subscribers skew more heavily toward marketers, toward director-level or above, and toward the US, Canada and Europe.
MKT1 Newsletter audience
Paid subscribers
2.7K
Paid subscribers
77%
In marketing & growth
86%
Manager level & above
39%
Head of, VP or CMO
88%
US, Canada & Europe
Paid subscribers skew more heavily toward marketers, toward director-level or above, and toward the US, Canada and Europe.
MKT1 events
MKT1 events
Vast majority of registrants are marketers (Range: 78% to 88%), and director-level or above (Range: 66% to 74%) across all events.
MKT1 events
MKT1 events
Vast majority of registrants are marketers (Range: 78% to 88%), and director-level or above (Range: 66% to 74%) across all events.
MKT1 events
MKT1 events
Vast majority of registrants are marketers (Range: 78% to 88%), and director-level or above (Range: 66% to 74%) across all events.
LinkedIn Audience Overview
55K
LinkedIn followers
965K
Annual people reached
3.3M
Annual impressions
14K
Avg. post impressions
18K
Avg. sponsored post impressions
LinkedIn Audience Overview
55K
LinkedIn followers
965K
Annual people reached
3.3M
Annual impressions
14K
Avg. post impressions
18K
Avg. sponsored post impressions
LinkedIn Audience Overview
55K
LinkedIn followers
965K
Annual people reached
3.3M
Annual impressions
14K
Avg. post impressions
18K
Avg. sponsored post impressions
Followers by role
Nearly 80% of followers are in marketing, GTM, founder, or CEO roles.
Followers by role
Nearly 80% of followers are in marketing, GTM, founder, or CEO roles.
Followers by role
Nearly 80% of followers are in marketing, GTM, founder, or CEO roles.
Followers by level
Over half of followers are director-level or above.
Followers by level
Over half of followers are director-level or above.
Followers by level
Over half of followers are director-level or above.
Audience data methodology
About this data
Counts: 87,590 newsletter subscribers, 2,694 paid, and 114,808 Substack followers (November 6, 2026). 54,695 LinkedIn followers (November 6, 2026), with 3,246,522 impressions from November 7, 2025 to November 6, 2026.
Newsletter sponsorship: Views and clicks cover the 19 sponsored newsletters sent to all subscribers from October 2025 to October 2026, not counting the 2 billboard newsletters in June 2026. Clicks per sponsor is the total of all links in the sponsored newsletter. Repeat sponsors are newsletter sponsors who bought more than 1 placement with MKT1 (across channels).
LinkedIn posts: Avg. post impressions is across Emily Kramer’s 204 posts from November 7, 2025 to November 6, 2026.
Newsletter research: We researched a random sample of 10,185 subscribers from July to September 2026, weighted to match the full list. Graphs count only subscribers whose job or company we could identify. At 95% confidence, percentages are within ±2 points for all subscribers and ±3 points for marketers and paid subscribers.
LinkedIn research: We researched 8,723 of Emily Kramer’s followers in October 2026, both connections and people who only follow her. At 95% confidence, percentages are within ±4 points for all followers and ±5 points for marketers.
Roles: Marketers are people in marketing and growth roles, including people who run a marketing agency or work as fractional or freelance marketers. Marketing & GTM adds sales, customer success and other go-to-market roles. Founders started a company and aren’t marketers.
Director-level or above counts founders and agency & consultancy owners, along with Heads of, VPs, CMOs and directors.
Where subscribers work: Agencies & consultants includes agencies, consultancies, freelancers, and fractionals. In-house includes all other companies, including tech companies, investment firms, and non-profits.
Growth-stage or later means Series B and later, private equity-owned, and public tech companies.
Select companies with multiple subscribers: 3 or more in our researched sample, or 8 or more work email addresses among all subscribers.
Open rate: 34.9% average across the 22 issues sent to all subscribers from October 2025 to September 2026.
Events: Registrants and attendees are unique people. Marketer and director-level percentages are based on registrants we have role data for.
Audience data methodology
About this data
Counts: 87,590 newsletter subscribers, 2,694 paid, and 114,808 Substack followers (November 6, 2026). 54,695 LinkedIn followers (November 6, 2026), with 3,246,522 impressions from November 7, 2025 to November 6, 2026.
Newsletter sponsorship: Views and clicks cover the 19 sponsored newsletters sent to all subscribers from October 2025 to October 2026, not counting the 2 billboard newsletters in June 2026. Clicks per sponsor is the total of all links in the sponsored newsletter. Repeat sponsors are newsletter sponsors who bought more than 1 placement with MKT1 (across channels).
LinkedIn posts: Avg. post impressions is across Emily Kramer’s 204 posts from November 7, 2025 to November 6, 2026.
Newsletter research: We researched a random sample of 10,185 subscribers from July to September 2026, weighted to match the full list. Graphs count only subscribers whose job or company we could identify. At 95% confidence, percentages are within ±2 points for all subscribers and ±3 points for marketers and paid subscribers.
LinkedIn research: We researched 8,723 of Emily Kramer’s followers in October 2026, both connections and people who only follow her. At 95% confidence, percentages are within ±4 points for all followers and ±5 points for marketers.
Roles: Marketers are people in marketing and growth roles, including people who run a marketing agency or work as fractional or freelance marketers. Marketing & GTM adds sales, customer success and other go-to-market roles. Founders started a company and aren’t marketers.
Director-level or above counts founders and agency & consultancy owners, along with Heads of, VPs, CMOs and directors.
Where subscribers work: Agencies & consultants includes agencies, consultancies, freelancers, and fractionals. In-house includes all other companies, including tech companies, investment firms, and non-profits.
Growth-stage or later means Series B and later, private equity-owned, and public tech companies.
Select companies with multiple subscribers: 3 or more in our researched sample, or 8 or more work email addresses among all subscribers.
Open rate: 34.9% average across the 22 issues sent to all subscribers from October 2025 to September 2026.
Events: Registrants and attendees are unique people. Marketer and director-level percentages are based on registrants we have role data for.
Audience data methodology
About this data
Counts: 87,590 newsletter subscribers, 2,694 paid, and 114,808 Substack followers (November 6, 2026). 54,695 LinkedIn followers (November 6, 2026), with 3,246,522 impressions from November 7, 2025 to November 6, 2026.
Newsletter sponsorship: Views and clicks cover the 19 sponsored newsletters sent to all subscribers from October 2025 to October 2026, not counting the 2 billboard newsletters in June 2026. Clicks per sponsor is the total of all links in the sponsored newsletter. Repeat sponsors are newsletter sponsors who bought more than 1 placement with MKT1 (across channels).
LinkedIn posts: Avg. post impressions is across Emily Kramer’s 204 posts from November 7, 2025 to November 6, 2026.
Newsletter research: We researched a random sample of 10,185 subscribers from July to September 2026, weighted to match the full list. Graphs count only subscribers whose job or company we could identify. At 95% confidence, percentages are within ±2 points for all subscribers and ±3 points for marketers and paid subscribers.
LinkedIn research: We researched 8,723 of Emily Kramer’s followers in October 2026, both connections and people who only follow her. At 95% confidence, percentages are within ±4 points for all followers and ±5 points for marketers.
Roles: Marketers are people in marketing and growth roles, including people who run a marketing agency or work as fractional or freelance marketers. Marketing & GTM adds sales, customer success and other go-to-market roles. Founders started a company and aren’t marketers.
Director-level or above counts founders and agency & consultancy owners, along with Heads of, VPs, CMOs and directors.
Where subscribers work: Agencies & consultants includes agencies, consultancies, freelancers, and fractionals. In-house includes all other companies, including tech companies, investment firms, and non-profits.
Growth-stage or later means Series B and later, private equity-owned, and public tech companies.
Select companies with multiple subscribers: 3 or more in our researched sample, or 8 or more work email addresses among all subscribers.
Open rate: 34.9% average across the 22 issues sent to all subscribers from October 2025 to September 2026.
Events: Registrants and attendees are unique people. Marketer and director-level percentages are based on registrants we have role data for.
Partner with MKT1
We typically book newsletter and LinkedIn placements 1 quarter in advance, but sell ad hoc placements as available and leave a few spots open for flexibility.
Partner with MKT1
We typically book newsletter and LinkedIn placements 1 quarter in advance, but sell ad hoc placements as available and leave a few spots open for flexibility.
MKT1 Partners
Partner with MKT1
Reach MKT1’s highly-engaged audience of B2B startup marketing leaders across Substack, LinkedIn, and events.